10 Ways to Make Money on Radio and TV Talk Shows
By Joan Stewart
If you have a new book, product or service to sell, here’s how to make money on radio and TV talk shows all over the country.
The tips are courtesy of Steve Harrison, publisher of “Radio-TV Interview Report: The Magazine Producers Read to Find Guests.” The magazine reaches more than 4,000 talk show producers, and includes paid advertisements from authors and other guests who want to catch the attention of talk shows.
1. Learn as much as you can about the interviewer, the station, the market they serve, type of program and the angle they want you to take.
2. Get set up with an 800 number and credit card processing.
3. Alert retail stores of your upcoming appearance on their local talk station so they can stock your product.
4. Use a local talk show appearance to attract free newspaper coverage in that area. See Special Report #13: How to Recycle Your Publicity (for Serious Publicity Hounds Only.
5. Focus on being a good guest by being forthcoming with free advice.
6. Stir people’s emotions so they’ll want what you’re selling. Be passionate and convincing. Offer strong opinions.
7. Give listeners an incentive not to procrastinate. Offer a special bonus or discount if they call “right now.”
8. Suggest listeners buy your product as a gift for someone they care about.
9. Maintain a long-term relationship with the producer/host. Offer to fill in if a guest cancels at the last minute.
10. Impress prospects by listing your media appearances in your promotional literature. See Electronic Media Kits: How to Create Them, Deliver Them and See INSTANT Results
If you like all those ideas above but would rather hire a publicist to help you implement them, see How to Hire the Perfect Publicist, an 85-page ebook that walks you step-by-step through the entire process. It includes 307 tips on where to look, questions to ask during the interview, the advantages and disadvantages of the four types of billing methods, how to help your publicist help you, and a handy chart that will help you rank your final candidates.
Publicity expert Joan Stewart, The Publicity Hound, publishes “The Publicity Hound’s Tips of the Week,” a free ezine that shows you how to generate thousands of dollars in free online and offline publicity. Subscribe at http://www.PublicityHound.com and receive free the handy checklist “89 Reasons to Send a Press Release.” She blogs at http://www.PublicityHound.net. Contact her at 262-284-7451 or at [email protected]
Author site: Joan Stewart | View all articles by Joan Stewart
Topics: Business | 3 Comments »
December 18th, 2007 at 8:34 am
[…] Perfume Lover had some great ideas on this topic.You can read a snippet of the post here.Suggest listeners buy your product as a gift for someone they care about. 9. Maintain a long-term relationship with the producer/host. Offer to fill in if a guest cancels at the last minute. 10. Impress prospects by listing your media … […]
December 19th, 2007 at 12:31 am
[…] wrote an interesting post today on 10 Ways to Make Money on Radio and TV Talk ShowsHere’s a quick […]
December 20th, 2007 at 11:18 pm
Joan Stewart is a fabulous resource for your business. Her materials are for those who are ready to be catapulted to success. Follow her lead, she won’t disappoint you.