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Saturday, 27 September 2008

 
 
Atea Kids - Designing with kids in mind  

 

Mom Inventor makes Time Outs Easier

Kelly Korbonski, a stay at home mom, has become apart of a quickly growing field: A Momprenuer. In September 2005, Korbonski started a company called Atea Kids. She launched the company with a product called Toddler Timeout, a discipline mat she designed to help ease the implementation of a time out for parents and caregivers.

Korbonski, said she came up with the idea after watching her best friend struggle with disciplining her child using the time out method.

"I noticed my friend had several frustrations with implementing time outs.� she said. �These frustrations ranged from not knowing where to give the time out, the endless question of �is my time out over� and her feelings of lack of consistency.�

�I wanted the design of the mat to be portable and easy to carry� Korbonski said. �The time out method is effective when it's consistent. The Toddler Timeout can be used in the home or outside. It also provides a tool for other caregivers and stays consistent with the parent's style of discipline. Plus, it's safer than a chair or stairs.�

The Toddler Timeout design

is different than other time out products in the market because it zips into a carry tote which can hold children's items such as a soft toy. It also comes with a digital timer.

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Customers Rave

Amy Bergin, wife, mother and President of The Couponizer Company, said �The stairs have always been my time out spot since they are away from the fun parts of the house. However, the mat is useful when I need to keep an eye on my 2 year old and he is the only child home with me. I can take it upstairs and if we need it, I can deliver a timeout where I am working in the house.�

Bergin also said �The timer is the BEST! I was sliding on the actual time in time out and having a tool to measure time is great! 2 minutes is a long time and actually sitting it out drives home the point of time out!�

Michal Palatnik, mother of three year old twins and 7 year old daughter, said �Time outs were always difficult because I could not consistently give them when we were away from home.  Now that I have the timeout mat I know I have a spot to put them on and I won't have to guess on the time either.  I only wish I had this when my 7 year old was younger!�

Time Out is the most common discipline method today.  The Toddler Timeout Mat provides a consistent and portable discipline method for parents and caregivers.  Its unique design can also carry small items such as a stuffed animal or snack cup. The Toddler Timeout is the only discipline mat that comes with a timer.  A necessity for the timeout method. 
Toddler Timeout is machine washable. 

Buy now$19.99

 

Expanding Atea Kids

Korbonski has now expanded her company by designing a new product called Drop Stop, released in March 2006. The Drop Stop is a solution for dropped or thrown baby bottles, sippy cups, soft toys and more. Its design is an elastic, adjustable loop that secures the child's item to a stroller, highchair, shopping cart or airplane seat.

�I really enjoy designing and solving common parenting issues.� Korbonski said. �I am currently working on two more products to be released Fall 2006.�

"I feel excited," said Korbonski about the signs of success. "
Almost everyone's reaction when they see the product is, 'Why didn't I think of that?'�

Does your child throw sippy cups in restaurants?  Has your child thrown a favorite toy from the carseat?  Now
you can keep these things off the ground. Drop Stop's unique design allows parents to secure items ranging in size from a utensil, to a sippy cup.  In addition, you can secure 2 items at the same time.  Drop Stop is a must have while traveling. 

Buy now$6.95

 

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