Andrew Patricio Interview
Andrew has over 20 years of entrepreneurial experience. He is an international small business expert, trainer, coach, conference speaker, seminar leader and author of the best-seller “Up & Running – A Guide to Running Your Own Business.”
Tricia Ryan – ThatRadio.com Interview
Tricia Ryan goes over many of the essential online marketing strategies for people using the Internet for their businesses. Includes insights about making money with your website, and the various tools at your disposal to increase the likelihood of success on ThatRadio.com
Marc Gordon Podcast
Marc Gordon started his journey into entrepreneurship in 1986 at the age of sixteen. Racing model cars, Marc began importing parts and accessories that were not available in locally. What started out as a weekend hobby eventually became a major source of income.
Book Review Blog # 9
Today I am reading Little Shifts by Suzanna Beth Stinnett. It is a short inspiration book about how you can create change with every single choice every day all day long. The premise of the book is that life changes happen, with our without your participation. Little Shifts prevent you from feeling overwhelmed in our […]
TMC Blog Making Ideas Stick
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observations rings true: urban legends, conspiracy theories and bogus public-health scares circulate effortlessly. Meanwhile people with important ideas struggle to make ideas stick. Why do some ideas thrive while others die? And how […]
What Marketing Guerrillas Know About USPs
A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, “Reality In Advertising.” Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to succeed. But most businesses don’t. Not surprisingly, most businesses fail. Your USP needs three traits […]
7 Essentials for a Great Website
Regardless of where you turn to design and market your website investment, there are several key essentials to keep in mind when building an effective web presence. If you want your website to generate action, think about how each component of your website will get your customer through the sales lifecycle – to capture their […]
The “Buy Me” Biography
If you’re starting a consulting or professional services practice, a bio can help you market yourself by focusing on the qualities and traits most relevant to your “buyers.” For consultants’ biographies, the lead paragraph should emphasize how their expertise and experience can address a specific need for a particular potential client: To boards, executives and […]
How to brand yourself…
At the Marketing Chefs we are often asked to help companies find and define their brand statement. Recently it seemed that a number of friends and business associates were looking for help in re-positioning themselves or providing a bio that fit their current experience level. As I read the typical/standard bio which contains information like: […]
What Guerrillas Know About USPs
A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, “Reality In Advertising.” Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to succeed. But most businesses don’t. Not surprisingly, most businesses fail. Your USP needs three traits […]
Selling The Invisible
Hello everyone, I have been busy yet still keeping up with my reading now that I am back from holidays. It is just not as easy to make the time to read when I am home. This week’s review is a book “Selling The Invisible – A Field Guide to Modern Marketing” by Harry Beckwith. […]
TMC Blog The 4 hour Workweek
New Year’s Eve has always been a time for looking back to the past, and more importantly, forward to the coming year. It’s a time to reflect on the changes we want (or need) to make and resolve to follow through on those changes. Did your New Year resolutions make the top ten list? Since […]
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