Third Tribe: Online Marketing with a Conscious
By Rudolf Boogerman
The Third Tribe is a group of entrepreneur wanting to avoid the snake and oil techniques used by so many marketeers around the world. They prefer to do online business in a respectful manner with the focus on optimum customer experience, whatever product or service they offer. No aggressive and/or misleading advertising, screaming headlines or false offers.
The Third Tribe was created by the folks of copyblogger and this is what they say themselves about the concept:
Over the last several years, online marketing has been split into two opposing teams. Two tribes, if you will.
Mention the words “Internet marketing” to some, and images of obnoxious “gurus” spring to mind. You know the guys: big red headlines, yellow highlighting, crazy promises and hype. And yet real Internet marketers (not get-rich-quick scam artists) are some of the smartest, wealthiest, and most ethical entrepreneurs you’ll ever meet.
Mention the words “social media marketing” to some, and images of touchy-feely idealists who promote community over cash come to mind. And yet some of the smartest people in online marketing successfully participate in social media for higher traffic, better search engine optimization, and larger profits.
You might have guessed that there’s an overlap between the best and brightest of both of those two tribes. In fact, the “middle” marketers are the ones to watch.
This middle tribe avoids excessive hype and snake-oil offers. But they have no problem asking for the sale and making money. Lots of money.
These marketers test approaches from every direction to adapt and apply what they learn in a way that works. This tribe profits from the intersection of pragmatism and progress.
This is the Third Tribe.
I couldn’t express is better myself(especially since I’m not a native English speaker to begin with ;-)).
Here is a link to more info: http://thirdtribemarketing.com/ (affiliate link).
And here are a bunch of great folks from Third Tribe who didn’t went to BlogWorld this year, thus keep producing great content on their blogs during the period all bloggers are distracted by symposia, seminars and what not:
Mark Dykeman http://thoughtwrestling.com/blog/
Debbie Ferm http://www.worldferm.com
Steve Faber Belly Fat Loser
Have a look at their sites and see for yourself what they have to offer, and especially how!