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Jesse Ziff Cool: Chief Cook, Chief Executive

By Pat Lynch


For over 30 years, through personal and business endeavors, Jesse has been dedicated to Sustainable Agriculture and Cuisine. By supporting local food production and farmers, those she warmly refers to as her heroes and the first real environmental pioneers, her work in the food business, supports her politics and philosophy. Join WomensRadio Editor in learning how she has managed to grow her talent, here philosophy and her business, and the obstacles and challenges she has faced to do it.


More About Jesse Ziff Cool
Besides running three CoolEatz restaurants in Northern California, Jesse has authored several books, including:

  • Tomatoes: A Country Garden Cookbook, Collins, SF 1994
  • Onions: A Country Garden Cookbook, Collins, SF 1995
  • Breakfast in Bed, Harper Collins, NYC 1997
  • Your Organic Kitchen, Rodale Press, PA 2000
  • Toast: Sixty Ways To Butter Your Toast and More, Chronicle Books 2003
  • The True and Real One Pot Cookbook., Chronicle Books, Autumn 2006

Besides WomensRadio, she has appeared on radio and television in local markets and national distribution, including:

  • Fox Network, KTVU Channel Two News, Oakland, California, 7 months
  • The Today Show, NBC
  • The Food Network
  • Substitute Radio Talk Show Host for Bill Wallace’s “Chef’s Addition”
  • Bay TV
  • PBS, Regina’s Vegetarian Kitchen
  • Channel 11, San Jose NBC affiliate, weekly morning produce reports
  • Wisdom Network: Hosted Twenty Six Week Television Series on Healthy EatingShe contributes articles to publications, including:
    • Natural Health Magazine
    • Shape Magazine
    • Shape Cooks
    • Living Fit
    • Men’s Fitness
    • Pregnancy Fit
    • Food and Wine
    • Delicious!
    • San Jose Mercury News, Produce Columnist for 8 years
    • Fine Cooking
    • Kitchen Garden
    • Rebecca’s Garden

    She teaches at schools and colleges, including:

    • Stanford University STEP Program:Teaching Elementary School Teachers
    • Draeger’s Culinary Center, for 10 years
    • Ahwahnee Chef’s Holidays, for 12 years
    • Second Harvest Food Bank, classes at the distribution centers
    • Sur La Table
    • National Parks Service: Consultant on Organic Sustainable Eating for
    • Chefs at the National Park Restaurants

    She serves on several advisory boards, past and present, including:

    • Oldways Preservation Exchange and Trust
    • Monterey Bay Aquarium Seafood Solutions
    • Sustainable Food Business Group: Roc Foundation, Columbia Foundation,
    • Kellogg Foundation
    • Committee for Sustainable Agriculture
    • Chef’s Collaborative
    • Shape Cooks
    • Slow Food
    • Passion Fish
    • National Whole Grain Council
    • Seeds of Change

    And, needless to say, Jesse has won numerous awards, including:

    • Menlo Park Environmental Award 2001
    • San Mateo Environmental Award 2003
    • NAWBO: Top 100 Women Business Owners 2002, 2003, 2004
    • SF Business Times: Top 100 Women-Owned Businesses 2003, 2004
    • San Mateo Eat Fresh, Eat Local for all three Restaurants

    For more information, please visit her Website.


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