Women in Business


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Book reviews

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Book Review Blog # 9

Today I am reading Little Shifts by Suzanna Beth Stinnett. It is a short inspiration book about how you can create change with every single choice every day all day long. The premise of the book is that life changes happen, with our without your participation. Little Shifts prevent you from [...]

What Guerrillas Know About USPs

A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, “Reality In Advertising.” Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to succeed. But most businesses don’t. Not surprisingly, most businesses fail. Your USP needs [...]

Selling The Invisible

Hello everyone, I have been busy yet still keeping up with my reading now that I am back from holidays. It is just not as easy to make the time to read when I am home. This week’s review is a book “Selling The Invisible - A Field Guide to Modern Marketing” by [...]

TMC Blog The 4 hour Workweek

New Year’s Eve has always been a time for looking back to the past, and more importantly, forward to the coming year. It’s a time to reflect on the changes we want (or need) to make and resolve to follow through on those changes. Did your New Year resolutions make the top ten list? Since [...]

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